ESPN as the tv partner of nba to deliver sports news.

The National basketball Association is North Americas professional basketball league and it is one of the main professional sports leagues of North America. The NBA consists of 29 teams from North America and has 1 team from Canada. It is also a member of the USAB, which in turn is recognized as the National Governing Body for basketball by the International Basketball Federation. Created in 1946, in Ny city, NAB was initially called the Basketball Association of America. The name changed post their merger with the National Basketball League in 1949.

NBA commenced making major sports news in the 1980s when the “Magic” Johnson era began. Bringing in additional sports fans with their already expanding database, NBA began growing by adding more franchisees. By having the Dallas Mavericks the NBA had a total to 23 teams in their portfolio together with the Lakers being led by Magic Johnson.

The growing fascination with the league was further propelled when Michael Jordan joined the Chicago Bulls back in 1984. The NBA fever continued to rise plus more and more cities began demanding teams of their very own. It was in 1995 that NBA expanded into Canada introducing the Vancouver Grizzlies and the Toronto Raptors to their profile. Later, the Vancouver Grizzlies were transferred to Memphis making the Toronto Grizzlies the only team from Canada. The 90s was also a landmark in NBA history as in 1996, NBA created the first womens league with the National Womens Basketball Association.

The NBA season begins in the 1st week of November and has an overall total of 82 games played by every team with playoffs starting in the month of April. ESPN is one of the television partners with the NBA carrying news in connection with the games as well as the players.

The “NBA on ESPN” journey began in 1983 as soon as the NBA games were offered by ESPN through their televised cable network. ESPN continued the NBA sports news broadcasting till 1984. They have again started the NBA games through the 2003 season. ABC Sports aired the games from 2003 until 2006 as “NBA on ABC” till it was taken by ESPN on ABC. ESPN on ABC is the sports brand within the ABC umbrella used to broadcast various sporting events.

NBA games can be seen on ESPN of Wednesday, Friday and Sunday. NBA Exclusive edition program is telecast for the days when ESPN hasn’t aired a game or for the holidays.

ESPN in addition airs one Conference Final every year which is a part of the NBAs tactic to make sure they are very popular on cable television. The playoffs are telecast on Fridays, Saturdays and Sundays. Apart from this ESPN also broadcasts the NBA Draft Lottery as well as the NBA Draft.

ESPNs main competition for the NBA games is TNT. TNT airs the vast majority of major NBA games on the other week nights trying to fill up a chunk of ESPNs ratings. It is mostly during the playoffs and the Conference Finals that TBNT garners higher ratings. However, the standard season ratings are almost the same with both the sports news providers.